Souk El Had Discovery

Souk El Had is Agadir's main market: a walled complex with grand gates and, by most accounts, around 6,000 stalls. Fruit and vegetables, spices, olives, argan products, pottery, leather and household goods sit side by side. A guided visit helps you find your way and enjoy it without pressure.

Highlights

• Colourful produce halls, from dates and olives to bunches of fresh herbs
• Spice and argan stalls, with a chance to learn how products are used
• Craft sections with pottery, leather, lanterns and textiles
• Tips on polite bargaining and what to look for
• A mint tea or snack among local shoppers

What to expect

The souk is large and arranged by trade, so it is easy to lose your bearings alone. With a guide you can focus on what interests you — food, crafts, or simply watching a working market.

Bargaining is normal for crafts and much less so for everyday produce. There is never any obligation to buy.

Good to know

• The market is widely reported to close on Mondays; we will confirm current days when you write.
• Sunday is usually the busiest day — "El Had" refers to Sunday.
• Many stalls pause around Friday midday prayers.
• Carry small change and keep valuables secure, as in any busy market.

Where it is

Souk El Had is inside the city, inland from the beachfront hotel area and a short taxi ride from it. Its walls are pierced by several gates, including Bab Demnate.